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Bayer, well-known for the headache relief it provides Canadians, also helps to relieve the headaches pet owners experience when trying to keep their pets flea-free. Dog and cat owners across the country have been itching to get their hands on Advantage, Bayer's revolutionary flea control product, since its introduction in 1997. Distributed through veterinarians, Advantage is safely administered directly on to the skin of the pet's back, killing 98-100 percent of fleas within 24 hours.