Canadian Enterprises Gallery
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Humpty Dumpty Snack Foods Inc.

When a small snack foods company called "Small Fry" began operations in 1986 producing potato chips with used equipment in Kitchener, Ontario, few analysts forecasted its success in the face of stiff competition from corporate giants.

Since it lacked the advantages of an existing customer base or a presence in the retail chain, Small Fry began by selling potato chips and popcorn in corner stores, independent grocery outlets and at sporting events. Placing emphasis on the fact that its products were made with Canadian produced potatoes and oil, and by developing several new flavours, such as smoky bacon and ketchup, Small Fry Snack Foods established its name both in smaller variety stores and the larger grocery chain supermarkets, across central Canada.

Looking to expand into Atlantic Canada, in 1993 Small Fry acquired the assets of bankrupt Old Barrel Potato Chips and its potato processing facility located in Urbainville, Prince Edward Island.

In 1994 Small Fry successfully acquired Humpty Dumpty Foods Ltd., the second largest potato chip firm in Canada and the Canadian snack foods arm of the Columbus, Ohio based Borden Inc., and returned it to Canadian interests after 35 years of foreign ownership. Its acquisition provided Small Fry with additional household name product recognition and a cost-efficient distribution network.

The company continued to grow with expansion into new markets and additions to the product line. Then, in January 2000, opportunity once again came knocking. This time it was the opportunity to buy the assets of the Humpty Dumpty Company in the United States, reuniting the Humpty Dumpty brand, and cementing its aggressive brand revitalization program by formally adopting the Humpty Dumpty Snack Foods Inc. name. Small Fry not only acquired the valuable Humpty Dumpty trademark in the U.S., but once again expanded its distribution network picking up 50 established routes throughout the New England states.

Today, Humpty Dumpty Snack Foods Inc. Is headquartered in Kitchener, Ontario with a strong market presence throughout Eastern Canada and the northeastern United States. At modern facilities in Ontario, Quebec, New Brunswick and Prince Edward Island, the company manufactures and distributes a full line of salty snack products under the North American Humpty Dumpty brand. It is also a value-added supplier of private label products to retailers in Canada and the United States.

Copyright 2001 Canadian Heritage Gallery